________ search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
A) An external
B) A cognitive
C) An alternative
D) An internal
E) A postpurchase

Question

Quizplus · Accepted Answer

An external search for information occurs when consumers seek information from outside sources because their past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

________ Search for Information Is Likely When Past Experience or Knowledge