An example of a marketer-dominated source of information consulted during an external search is
A) previous ownership of a product.
B) a Better Business Bureau rating.
C) a company's website.
D) a consumer program on talk radio.
E) your mother.
Correct Answer:
Verified
Q52: Evaluative criteria refer to
A) the objective and
Q53: When conducting an information search in the
Q54: Which stage in the consumer purchase decision
Q55: The objective and subjective attributes of a
Q56: Relatives, friends, and social networking sites that
Q58: _ would be considered marketer-dominated source of
Q59: All of the following are examples of
Q60: Which of the following statements concerning evaluative
Q61: Claire has just told her best friend,
Q62: Customer satisfaction is an important focus for
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