Which of the following statements concerning evaluative criteria is most accurate?
A) If the alternatives in a consideration set do not meet all of the requirements of the evaluative criteria, the entire decision process is quickly discontinued.
B) Consumers often have several criteria for evaluating a single product.
C) Evaluative criteria represent objective rather than subjective attributes.
D) Evaluative criteria represent subjective rather than objective attributes.
E) Ultimately, the most important evaluative criterion is price.

Question

Quizplus · Accepted Answer

Consumers typically use multiple criteria, both objective and subjective, to evaluate a product.

Which of the Following Statements Concerning Evaluative Criteria Is Most