An example of a marketer-dominated source of information consulted during an external search is
A)previous ownership of a product.
B)a Better Business Bureau rating.
C)a product display in a retail store.
D)a consumer program on talk radio.
E)your mother.

Question

Quizplus · Accepted Answer

Marketer-dominated sources of information originate with the sellers of products and services,and include advertising,company websites,salespeople,and point-of-purchase displays in stores.

An Example of a Marketer-Dominated Source of Information Consulted During