Figure 5-1

-In Figure 5-1 above,D represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)financial transaction
D)alternative evaluation
E)postpurchase behavior

Question

Figure 5-1
 
-In Figure 5-1 above,D represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)financial transaction 
D)alternative evaluation 
E)postpurchase behavior

Quizplus · Accepted Answer

The fourth stage of the consumer purchase decision process is the actual purchase decision.

Figure 5-1 -In Figure 5-1 Above,D Represents Which Stage of the Consumer