Question 1

Figure 5-1
 
-In Figure 5-1 above,A represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)option identification

Accepted Answer

The first stage of the consumer purchase decision process is problem recognition.

Question 2

Scanning your memory for previous experiences with products or brands is called
A)problem recognition.
B)alternative evaluation.
C)cognitive dissonance.
D)internal search.
E)external search.

Accepted Answer

Key term definition-internal search.

Question 3

Figure 5-1
 
-In Figure 5-1 above,C represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)financial consideration

Accepted Answer

The third stage of the consumer purchase decision process is alternative evaluation.

Question 4

Figure 5-1
 
-In Figure 5-1 above,E represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)financial transaction
D)alternative evaluation
E)postpurchase behavior

Accepted Answer

The fifth stage of the consumer purchase decision process is postpurchase behavior.

Question 5

Jill goes shopping with a friend and notices her friend's fashionable winter boots.She thinks about the recent cool weather and realizes she needs to buy a pair.In which stage of the consumer purchase decision process was Jill when she had this realization?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)prepurchase cognition

Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Jill realized she needed winter boots.

Question 6

A(n)________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.
A)problem recognition
B)internal search
C)external search
D)purchase task
E)antecedent state

Accepted Answer

Key term definition-internal search.

Question 7

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new TV for my apartment?"
A)problem recognition
B)alternative evaluation
C)purchase decision
D)evaluation
E)information search

Accepted Answer

After recognizing a problem,a consumer begins to search for information,first by scanning one's memory for previous experiences with products or brands.

Question 8

"Which brand of smartphone does my roommate own?" would be a question asked during the ________ stage in the consumer purchase decision process.
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)comparison

Accepted Answer

After recognizing a problem,a consumer begins to search for information,first by scanning one's memory for previous experiences with products or brands.

Question 9

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by
A)creating a sense of irony or amusement.
B)manipulating a customer's want into a need.
C)promising product attributes that exceed the actual product potential.
D)showing the shortcomings of competing (or currently owneD)products.
E)shifting the consumer's focus from internal search to external search.

Accepted Answer

In marketing,advertisements or salespeople can activate a consumer's decision process by showing the shortcomings of competing (or currently owned)products or brands.

Question 10

Figure 5-1
 
-In Figure 5-1 above,B represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)financial consideration

Accepted Answer

The second stage of the consumer purchase decision process is information search.

Question 11

The point at which you would exchange money for a sandwich of corned beef on rye is in the ________ stage.
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)option identification

Accepted Answer

The actual purchase follows three previous stages: problem recognition,information search,and alternative evaluation.

Question 12

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)prepurchase cognition

Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Amanda realized she needed a new pair of running shoes because one of the shoe's seams was unraveling.

Question 13

Glow Pets,from the makers of Pillow Pets,are a light-up pillow product designed for young children.The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark.The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet,making parents and kids alike desire such a situation.The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)postpurchase behavior

Accepted Answer

The content of the advertising's message would most likely focus on the problem recognition stage of the consumer purchase decision process to get consumers to realize that they may need a Glow Pet to get to sleep better-a difference between their ideal and actual situations that is big enough to trigger a decision to buy the product.

Question 14

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?
A)information search
B)purchase decision
C)alternative evaluation
D)postpurchase behavior
E)problem recognition

Accepted Answer

After recognizing a problem,a consumer begins to search for information,first by scanning one's memory for previous experiences with products or brands.

Question 15

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?
A)problem recognition
B)needs analysis
C)purchase decision
D)information search
E)postpurchase evaluation

Accepted Answer

After a consumer has recognized a problem,the next step in the decision-making process is to search for information.In this case,you have undertaken an external search for information.This is needed when past experience or knowledge is insufficient,the perceived risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Question 16

When an elementary school teacher was returning to school in the fall,she wanted to buy markers and craft paper.She remembered the discount website she visited last year for her purchases,so she started there to see if the website still carried the items previously purchased.What term best describes the information search method used by the teacher?
A)personal external source
B)public external source
C)market-dominated external source
D)internal search
E)market-dominated internal source

Accepted Answer

When the teacher scanned her memory for previous experiences with products or brands,she was engaged in an internal search for information.

Question 17

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?
A)purchase decision
B)alternative evaluation
C)information search
D)problem recognition
E)prepurchase behavior

Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Jeremy's problem is that he hasn't been able to get to class on time without a car.

Question 18

During the consumer purchase decision process,an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)information search
E)postpurchase behavior

Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.

Question 19

Figure 5-1
 
-In Figure 5-1 above,D represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)financial transaction
D)alternative evaluation
E)postpurchase behavior

Accepted Answer

The fourth stage of the consumer purchase decision process is the actual purchase decision.

Question 20

When you leave the library,walk back to your car,and notice that it has a flat tire,you are in which stage of the purchase decision process?
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)routine response behavior
E)prepurchase behavior

Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.You must solve the problem of the flat tire.

Quiz 5: Understanding Consumer Behavior

Figure 5-1 -In Figure 5-1 above,A represents which stage of the consumer purchase decision process?

Scanning your memory for previous experiences with products or brands is called

Figure 5-1 -In Figure 5-1 above,C represents which stage of the consumer purchase decision process?

Figure 5-1 -In Figure 5-1 above,E represents which stage of the consumer purchase decision process?

Jill goes shopping with a friend and notices her friend's fashionable winter boots.She thinks about the recent cool weather and realizes she needs to buy a pair.In which stage of the consumer purchase decision process was Jill when she had this realization?

A(n) ________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new TV for my apartment?"

"Which brand of smartphone does my roommate own?" would be a question asked during the ________ stage in the consumer purchase decision process.

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Figure 5-1 -In Figure 5-1 above,B represents which stage of the consumer purchase decision process?

The point at which you would exchange money for a sandwich of corned beef on rye is in the ________ stage.

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?

During the consumer purchase decision process,an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Figure 5-1 -In Figure 5-1 above,D represents which stage of the consumer purchase decision process?

When you leave the library,walk back to your car,and notice that it has a flat tire,you are in which stage of the purchase decision process?