Question 1

Taco Bell developed its #loveandtacoscontest in response to

Accepted Answer

Taco Bell's customers are independent,a little cult-like,and definitely interested in a "cool" factor.So when Taco Bell's chief marketing officer,Marisa Thalberg,heard that some customers were adding Taco Bell to their wedding festivities,she added more excitement to the mix by creating the Love & Tacos Contest.The contest asked entrants to submit a photo or video on Instagram or Twitter telling their Taco Bell love story and using the hashtag "#loveandtacoscontest." Consumers voted online to select the top 10 entries,and then Taco Bell judges selected the winning couple to receive an all-expenses-paid trip to get married at Taco Bell's new restaurant in Las Vegas.

Question 2

Communication is the process of conveying a message to others and it requires six elements.These elements are a(n)________,a message,a channel of communication,a receiver,and the processes of encoding and decoding.

Accepted Answer

Key term definition-communication.

Question 3

In a marketing context,the acronym IMC refers to

Accepted Answer

In a marketing context,the acronym IMC refers to integrated marketing communications.

Question 4

Integrated marketing communications (IMC)programs coordinate a variety of promotion alternatives to provide a

Accepted Answer

Integrated marketing communications programs coordinate a variety of promotion alternatives to provide a consistent message across audiences.

Question 5

The concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as

Accepted Answer

Key term definition-integrated marketing communications (IMC).

Question 6

The ________ is used in part used to inform prospective buyers about the benefits of the product.

Accepted Answer

The promotional mix can be used to (1)inform prospective buyers about the benefits of the product,(2)persuade them to try it,and (3)remind them later about the benefits they enjoyed by using the product.

Question 7

The ________ element of the marketing mix consists of communication tools,including advertising,personal selling,sales promotion,public relations,and direct marketing.

Accepted Answer

Promotion represents the fourth element in the marketing mix.The promotional element consists of five communication tools-advertising,personal selling,sales promotion,public relations,and direct marketing.

Question 8

The ________ includes advertising,personal selling,sales promotion,public relations,and direct marketing.

Accepted Answer

Key term definition-promotional mix.

Question 9

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product,persuade them to try it,and remind them later about the benefits they enjoyed by using the product is referred to as the

Accepted Answer

The promotional mix can be used to (1)inform prospective buyers about the benefits of the product,(2)persuade them to try it,and (3)remind them later about the benefits they enjoyed by using the product.

Question 10

To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for

Accepted Answer

Disney employs an integrated marketing communications (IMC)program to promote its theme parks.

Question 11

Promotion represents one element in the marketing mix.Promotion consists of communication tools,including advertising,personal selling,sales promotion,public relations,and

Accepted Answer

The promotional element of the marketing mix consists of advertising,personal selling,sales promotion,public relations,and direct marketing.

Question 12

The process of conveying a message to others that requires six elements-a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding-is referred to as

Accepted Answer

Key term definition-communication.

Question 13

All of the following were Taco Bell marketing tactics designed to appeal to its target market except which?

Accepted Answer

Taco Bell also recently modified some of its advertising to emphasize that it uses only antibiotic-free chicken and cage-free eggs-attributes that are important to its millennial audience.Special promotions include collaborations with Sony to give Taco Bell diners the chance to win Playstation VR headsets,controllers,and a game gift card;with the NBA to give away free tacos to all store visitors when an away team "steals" a game in the league finals;and with Airbnb to offer a free night in a Taco Bell converted into a living space to promote its Steak DoubleDilla.Taco Bell even revised its 20-year-old logo to a simpler version that it thinks will connect better with young diners.

Question 14

The promotional mix refers to

Accepted Answer

The promotional mix can be used to (1)inform prospective buyers about the benefits of the product,(2)persuade them to try it,and (3)remind them later about the benefits they enjoyed by using the product.

Question 15

Advertising,personal selling,sales promotion,public relations,and direct marketing are marketing communications alternatives that make up a firm's

Accepted Answer

Key term definition-promotional mix.

Question 16

A primary function of the promotional mix is to

Accepted Answer

The promotional mix can be used to (1)inform prospective buyers about the benefits of the product,(2)persuade them to try it,and (3)remind them later about the benefits they enjoyed by using the product.

Question 17

By taking the consumer journey and consumer expectations into consideration,integrated marketing communications (IMC)becomes a key element in a company's ________ strategy.

Accepted Answer

By taking the consumer journey and consumer expectations into consideration,integrated marketing communications (IMC)is a key element in a company's customer experience management strategy.

Question 18

Disney uses an integrated marketing communications program (IMC)to promote group travel to its theme parks because

Accepted Answer

Disney employs an integrated marketing communications (IMC)program to encourage groups to visit its theme parks because its strategy calls for a consistent message via advertising,direct marketing,etc.

Question 19

The promotional mix includes which of the following?

Accepted Answer

The promotional element of the marketing mix consists of advertising,personal selling,sales promotion,public relations,and direct marketing.

Question 20

Allegra is an antihistamine.To create brand awareness,Allegra's manufacturer is offering people who request information about the product a seat cushion to use at their favorite sporting event.Its television ad shows a woman halfheartedly watching a sporting event.The voiceover asks if she is bored or congested.In the next scene,the person is having a great time and is decongested after taking Allegra.This use of the same promotional theme throughout a product's marketing campaign is an example of how marketers use

Accepted Answer

Integrated marketing communications (IMC)is the concept of designing integrated marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences.

Quiz 17: Integrated Marketing Communications and Direct Marketing

Taco Bell developed its #loveandtacoscontest in response to

Communication is the process of conveying a message to others and it requires six elements.These elements are a(n) ________,a message,a channel of communication,a receiver,and the processes of encoding and decoding.

In a marketing context,the acronym IMC refers to

Integrated marketing communications (IMC) programs coordinate a variety of promotion alternatives to provide a

The concept of designing marketing communications programs that coordinate all promotional activities-advertising,personal selling,sales promotion,public relations,and direct marketing-to provide a consistent message across all audiences is referred to as

The ________ is used in part used to inform prospective buyers about the benefits of the product.

The ________ element of the marketing mix consists of communication tools,including advertising,personal selling,sales promotion,public relations,and direct marketing.

The ________ includes advertising,personal selling,sales promotion,public relations,and direct marketing.

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product,persuade them to try it,and remind them later about the benefits they enjoyed by using the product is referred to as the

To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for

Promotion represents one element in the marketing mix.Promotion consists of communication tools,including advertising,personal selling,sales promotion,public relations,and

The process of conveying a message to others that requires six elements-a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding-is referred to as

All of the following were Taco Bell marketing tactics designed to appeal to its target market except which?

The promotional mix refers to

Advertising,personal selling,sales promotion,public relations,and direct marketing are marketing communications alternatives that make up a firm's

A primary function of the promotional mix is to

By taking the consumer journey and consumer expectations into consideration,integrated marketing communications (IMC) becomes a key element in a company's ________ strategy.

Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because

The promotional mix includes which of the following?