Communication is the process of conveying a message to others and it requires six elements.These elements are a(n) ________,a message,a channel of communication,a receiver,and the processes of encoding and decoding.
A) concept
B) brand
C) slogan
D) source
E) offer
Correct Answer:
Verified
Q1: Taco Bell developed its #loveandtacoscontest in response
Q3: The _ includes advertising, personal selling, sales
Q7: The _ element of the marketing mix
Q9: The combination of one or more communication
Q10: The concept of designing marketing communications programs
Q10: To promote its theme parks to groups,Disney
Q11: Promotion represents one element in the marketing
Q14: Integrated marketing communications (IMC) programs coordinate a
Q16: The _ is used in part used
Q19: In a marketing context, the acronym IMC
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