To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for
A) integrated marketing cooperation.
B) interactive media convergence.
C) infrastructure of market customization.
D) integrated marketing communications.
E) integrated media convergence.
Correct Answer:
Verified
Q1: The process of conveying a message to
Q3: The _ includes advertising, personal selling, sales
Q7: The _ element of the marketing mix
Q8: The promotional mix refers to
A) the three
Q9: The combination of one or more communication
Q10: The concept of designing marketing communications programs
Q11: Promotion represents one element in the marketing
Q13: All of the following were Taco Bell
Q15: Advertising, personal selling, sales promotion, public relations,
Q16: The _ is used in part used
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