All of the following were Taco Bell marketing tactics designed to appeal to its target market except which?
A) revised its logo to be simpler
B) advertised its use of antibiotic-free chicken and cage-free eggs
C) partnered with Hilton to offer its tacos on the room service menu
D) partnered with Sony for a Playstation VR giveaway
E) collaborated with Airbnb to offer a free stay in a converted Taco Bell
Correct Answer:
Verified
Q1: The process of conveying a message to
Q3: The _ includes advertising, personal selling, sales
Q5: By taking the consumer journey and consumer
Q8: The promotional mix refers to
A) the three
Q9: The combination of one or more communication
Q10: To promote its theme parks to groups,Disney
Q11: Promotion represents one element in the marketing
Q13: A primary function of the promotional mix
Q15: Advertising, personal selling, sales promotion, public relations,
Q18: Disney uses an integrated marketing communications program
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