The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the
A) promotion channel.
B) channel of communication.
C) marketing matrix.
D) promotional mix.
E) media mix.
Correct Answer:
Verified
Q4: Communication is the process of conveying a
Q5: By taking the consumer journey and consumer
Q6: All of these were Taco Bell marketing
Q7: The _ element of the marketing mix
Q8: The promotional mix refers to
A) the three
Q10: The concept of designing marketing communications programs
Q11: To promote its theme parks to groups,
Q12: Communication is the process of conveying a
Q13: A primary function of the promotional mix
Q14: Integrated marketing communications (IMC) programs coordinate a
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