The ________ is used in part used to inform prospective buyers about the benefits of the product.
A) promotional mix
B) promotion channel
C) communication channel
D) marketing mix
E) media mix
Correct Answer:
Verified
Q11: To promote its theme parks to groups,
Q12: Communication is the process of conveying a
Q13: A primary function of the promotional mix
Q14: Integrated marketing communications (IMC) programs coordinate a
Q15: Advertising, personal selling, sales promotion, public relations,
Q17: Promotion represents one element in the marketing
Q18: Allegra is an antihistamine. To create brand
Q19: In a marketing context, the acronym IMC
Q20: Disney uses an integrated marketing communications program
Q21: 
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