In a marketing context, the acronym IMC refers to
A) interactive media convergence.
B) internal marketing communications.
C) integrated marketing collaboration.
D) integrated marketing communications.
E) international marketing convergence.
Correct Answer:
Verified
Q14: Integrated marketing communications (IMC) programs coordinate a
Q15: Advertising, personal selling, sales promotion, public relations,
Q16: The _ is used in part used
Q17: Promotion represents one element in the marketing
Q18: Allegra is an antihistamine. To create brand
Q20: Disney uses an integrated marketing communications program
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents