When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?
A)purchase decision
B)alternative evaluation
C)information search
D)problem recognition
E)prepurchase behavior

Question

Quizplus · Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Jeremy's problem is that he hasn't been able to get to class on time without a car.

When Jeremy Said,"It's Really Hard for Me to Get to Class