In marketing,advertisements or salespeople can activate a consumer's purchase decision process by
A) creating a sense of irony or amusement.
B) manipulating a customer's want into a need.
C) promising product attributes that exceed the actual product potential.
D) showing the shortcomings of competing (or currently owneD) products.
E) shifting the consumer's focus from internal search to external search.
Correct Answer:
Verified
Q24: Figure 5-1 Q25: Jill goes shopping with a friend and Q26: A(n)_ in the consumer purchase decision process Q27: In which stage in the consumer purchase Q28: "Which brand of smartphone does my roommate
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