Jill goes shopping with a friend and notices her friend's fashionable winter boots.She thinks about the recent cool weather and realizes she needs to buy a pair.In which stage of the consumer purchase decision process was Jill when she had this realization?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)prepurchase cognition

Question

Quizplus · Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Jill realized she needed winter boots.

Jill Goes Shopping with a Friend and Notices Her Friend's