In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new TV for my apartment?"
A)problem recognition
B)alternative evaluation
C)purchase decision
D)evaluation
E)information search

Question

Quizplus · Accepted Answer

After recognizing a problem,a consumer begins to search for information,first by scanning one's memory for previous experiences with products or brands.

In Which Stage in the Consumer Purchase Decision Process Would