An example of a marketer-dominated source of information consulted during an external search would include
A)previous ownership of a product.
B)a Better Business Bureau rating.
C)a consumer program on talk radio.
D)your mother.
E)a product display in a retail store.

Question

Quizplus · Accepted Answer

A product display in a retail store is a marketer-dominated source of information, as it is controlled by the company selling the product and is intended to promote the product. The other options, such as previous ownership, a BBB rating, a consumer program on talk radio, and personal recommendations from your mother, are all consumer-dominated sources of information, as they come from the perspective of the person seeking out the information, rather than from the marketer.

An Example of a Marketer-Dominated Source of Information Consulted During