Question 1

The information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria; and (3)developing the consumer value perception that each alternative presents.

Accepted Answer

The information search stage involves suggesting criteria to use for the purchase, which helps clarify the problem for the consumer by narrowing down the options and providing a framework for evaluating alternatives. It may also yield brand names, but this is not the primary purpose of the stage. Selecting the type of purchase outlet and establishing a purchase timeline don't necessarily occur in this stage, and minimizing cognitive dissonance occurs after the purchase decision has been made.

Question 2

An example of a public source of information consulted during an external search would include

Accepted Answer

Product-rating organizations such as Consumer Reports or JD Power are an example of a public source of information that can be consulted during an external search. These organizations provide unbiased information and ratings on various products and services, helping consumers make informed decisions.

Question 3

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________; and (3)developing consumer value perceptions.

Accepted Answer

The information search stage suggests criteria for purchase and yields brand names that might meet the criteria, which is helpful for developing consumer value perceptions. Option A is more relevant to the evaluation stage, option B is more relevant to the purchase decision stage, option C is not relevant to this stage, and option D is more relevant to post-purchase behavior.

Question 4

The Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers may consider when assessing the car.If they do,these attributes would be considered

Accepted Answer

The attributes listed for the Ford Escape are specific characteristics that consumers may use when evaluating the car, therefore they would be considered evaluative criteria.

Question 5

Relatives and friends whom the consumer trusts are known as __________ of external information.

Accepted Answer

Personal sources are individuals whom the consumer trusts and are close to them, including family, friends, and acquaintances. These sources provide word-of-mouth recommendations, advice, and reviews, which influence the consumer's purchase decisions.

Question 6

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

The sources mentioned in the question are dominated and controlled by the marketers themselves, having been created with the purpose of promoting their products and services. Hence, they are marketer-dominated sources.

Question 7

A consideration set refers to

Accepted Answer

A consideration set refers to the group of acceptable brands that a consumer would consider from among all the brands of which he or she is aware in the product class. It is a subset of the awareness set, which includes all the brands that a consumer is aware of in a certain product category. The consideration set is important to marketers as it helps to identify the brands that have a higher chance of being purchased by consumers.

Question 8

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

Advertising is a marketer-dominated source of information where the marketer controls the message and how it is conveyed to the consumer. Personal experience, friends and relatives, Consumer Reports magazine, and consumer programs on talk radio stations are all sources where the consumer has more control over the information and the message being conveyed.

Question 9

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

Consumers often have multiple criteria for evaluating a product, such as price, quality, convenience, and brand reputation. It is rare for a consumer's decision-making process to hinge solely on one evaluative criterion, particularly price. Option A is incorrect because consumers may still choose from among the alternatives available, even if none of them fully satisfy their evaluative criteria. Option C is incorrect because evaluative criteria can be subjective, such as personal preferences or taste. Option D is incorrect for the same reason. Option E is incorrect because different consumers may prioritize different evaluative criteria, so price may not always be the most important one.

Question 10

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Accepted Answer

Government agencies, such as the Federal Trade Commission, provide reliable and unbiased information for consumer education and decision-making. Consumer Reports and TV consumer programs are also good sources of public information for an external information search, but advertisements, sales personnel, friends and relatives, and point of purchase displays may not provide accurate or unbiased information.

Question 11

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Accepted Answer

The consideration set is the group of brands that a consumer would consider acceptable from among all the brands in the relevant product category. It is the set of brands that a consumer evaluates while making a purchase decision. The other options are incorrect as they do not refer to this specific definition.

Question 12

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Accepted Answer

Sanaa is currently evaluating her alternatives, specifically the pros and cons of the Volvo (safety) and the Cadillac (smooth driving). She has already recognized her problem (wanting a new car) and has likely conducted some information search before narrowing down her options to these two choices. She has not yet made a purchase decision or experienced postpurchase evaluation.

Question 13

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

Accepted Answer

The answer of The information search stage clarifies the problem...

Question 14

Evaluative criteria refer to

Accepted Answer

Evaluative criteria refers to the factors or attributes that consumers consider when evaluating or comparing different products or brands. These criteria can be both objective (such as price, quality, and features) and subjective (such as brand image, reputation, and personal preferences). It is important for marketers to understand the evaluative criteria of their target market in order to develop effective marketing strategies and differentiate their products from competitors.

Question 15

When purchasing a computer,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Accepted Answer

The factors a consumer considers prior to purchase are called evaluative criteria, which represent both objective and subjective attributes used to compare different products and brands. This includes features, quality, price, brand reputation, and personal preferences, among others.

Question 16

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Accepted Answer

Public sources refer to product-rating organizations such as government agencies and TV "consumer programs" that are available to the general public to provide information and ratings on various products.

Question 17

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

Salespeople are an example of a marketer-dominated source of information, as they represent the company and are trying to promote their product or service. Personal experience, consumer programs on talk radio stations, friends and relatives, and Consumer Reports magazine are all examples of non-marketer-dominated sources of information.

Question 18

An example of a public source of information consulted during an external search would include

Accepted Answer

Consumer Reports magazine is a well-known public source of information that provides unbiased reviews on a variety of products and services. As such, it is a useful resource for consumers looking to research and make informed purchasing decisions. The other options listed, such as People magazine advertising, salespeople at stores, and point of purchase displays, may also provide information, but are generally considered to be more biased and less reliable sources of information. Your brother-in-law may have personal opinions or experiences to share, but is not a public source of information.

Question 19

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A product display in a retail store is a marketer-dominated source of information, as it is controlled by the company selling the product and is intended to promote the product. The other options, such as previous ownership, a BBB rating, a consumer program on talk radio, and personal recommendations from your mother, are all consumer-dominated sources of information, as they come from the perspective of the person seeking out the information, rather than from the marketer.

Question 20

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

Evaluative criteria are the objective and subjective attributes of a brand that consumers consider when comparing different products and brands. Temporal states refer to the emotional state of the consumer at a specific point in time, antecedent states involve situational factors and personal factors that influence a consumer's behavior, information sources are the channels through which consumers can obtain information about products or brands, and the consideration set is the group of brands that a consumer considers when making a purchase decision.

Quiz 4: Understanding Consumer Behavior

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria; and (3) developing the consumer value perception that each alternative presents.

An example of a public source of information consulted during an external search would include

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

The Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers may consider when assessing the car.If they do,these attributes would be considered

Relatives and friends whom the consumer trusts are known as __________ of external information.

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

A consideration set refers to

An example of a marketer-dominated source of information consulted during an external search would include

Which of the following statements concerning evaluative criteria is most accurate?

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) yielding brand names that might meet the criteria; and (3) __________.

Evaluative criteria refer to

When purchasing a computer,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Various product-rating organizations such as government agencies and TV "consumer programs" are called

An example of a marketer-dominated source of information consulted during an external search would include

An example of a public source of information consulted during an external search would include

An example of a marketer-dominated source of information consulted during an external search would include

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as