Selective exposure is most likely to occur during which stage of the consumer purchase decision process?
A)criteria development
B)purchase decision
C)alternative evaluation
D)postpurchase
E)problem recognition

Question

Quizplus · Accepted Answer

Selective exposure is most likely to occur during the postpurchase stage as consumers seek information that reinforces their purchase decision and avoid information that contradicts it.

Selective Exposure Is Most Likely to Occur During Which Stage