The VALS framework segments consumers based on
A)their primary motivation for buying products and their resources.
B)their demographics and their preferred shopping channel.
C)their product usage,age,and gender.
D)where they live and their median home price.
E)their media usage and education level.

Question

Quizplus · Accepted Answer

The VALS framework segments consumers based on their primary motivation for buying products and their resources. It identifies eight different segments based on psychological factors, such as their attitudes, values, and beliefs, as well as their demographic characteristics. Therefore, option A is the best choice as it accurately describes the VALS framework. The other options do not identify the primary factors that the VALS framework uses to segment consumers.

The VALS Framework Segments Consumers Based on