Another name for the analysis of consumer lifestyles is
A)demographics.
B)psychographics.
C)social statistics.
D)physiological needs.
E)sociographics.

Question

Quizplus · Accepted Answer

Psychographics is the correct term for analyzing consumer lifestyles, as it involves understanding the psychological and social factors that drive consumer behavior, such as attitudes, values, interests, and opinions. Demographics (A) refers to characteristics of a population, such as age or gender, while social statistics (C) is a general term that could refer to various types of data analysis. Physiological needs (D) pertain to basic biological requirements, such as hunger or thirst, and sociographics (E) is not a commonly used term in marketing or consumer research.

Another Name for the Analysis of Consumer Lifestyles Is