Which of the following statements about psychographics is most accurate?
A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
B)Although helpful in segmenting markets, psychographics is limited in its ability to target consumers.
C)Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles.
D)Psychographics combines psychology, lifestyle, and demographics to uncover consumer motivations for buying and using offerings.
E)Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.

Question

Quizplus · Accepted Answer

Psychographics uses a combination of psychological characteristics, lifestyle factors, and demographics to understand consumer motivations for purchasing and using products. This helps businesses create more targeted marketing campaigns and develop products that better meet their customers' needs. Psychographics is not limited in its ability to target consumers, as it provides a more holistic understanding of who their customers are and what drives them. VALS is one specific psychographic tool, but it is not the only one. Psychographics can be used for both new and existing products to better understand consumer behavior.

Which of the Following Statements About Psychographics Is Most Accurate