Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.
A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
B)actively educating consumers about the product's competitive advantages
C)changing the perceived importance of attributes
D)refocusing a consumer's attention from one attribute to another
E)denigrating the attributes of competitors' products

Question

Quizplus · Accepted Answer

Changing the perceived importance of attributes is a common approach to altering consumer attitudes by making certain attributes seem more or less important in the decision-making process.

Marketers Use Three Approaches to Try to Change Consumer Attitudes