In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as __________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.
A)Makers
B)Believers
C)Thinkers
D)Survivors
E)Achievers

Question

Quizplus · Accepted Answer

The group described aligns with the characteristics of the "Thinkers" segment, who prioritize knowledge and responsibility. The other options - Makers, Believers, Survivors, and Achievers - do not match the described traits.

In the VALS Framework, Consumers Motivated by Ideals Are Guided