In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called
A)Believers.
B)Experiencers.
C)Strivers.
D)Makers.
E)Survivors.

Question

Quizplus · Accepted Answer

Strivers are achievement-motivated consumers who have lower levels of education and household income than Achievers. They are highly motivated by achievement and the opinions of others, but have fewer financial resources to support their need for self-expression.

In the VALS Framework, Achievement-Motivated Consumers Who Have a Lower