In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as __________, are trendy, fun-loving, and less self-confident than Achievers.
A)Strivers
B)Experiencers
C)Believers
D)Makers
E)Survivors

Question

Quizplus · Accepted Answer

Strivers are the segment of the achievement-motivated groups that are described as trendy, fun-loving, and less self-confident than Achievers. Experiencers are a segment of the framework that values self-expression and are motivated by social experiences, while Believers are traditional and conservative consumers. Makers are self-sufficient and practical, while Survivors are focused on meeting basic needs and have limited resources.

In the VALS Framework, Consumers Motivated by Achievement Look for Products