In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material
A)ideals.
B)rewards.
C)self-expression.
D)achievement.
E)resources.

Question

Quizplus · Accepted Answer

In the VALS system,two segments stand apart based on their abundance or lack of resources (psychological,physical,and material).Consumers with an abundance of resources are known as Innovators while those with minimal resources are known as Survivors.

In the VALS Framework,two Segments Stand Apart Based on Their