In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as ________,have low resources and live in the moment.Although they would like to better their lives,they have difficulty doing so.
A)Strivers
B)Experiencers
C)Believers
D)Makers
E)Survivors

Question

Quizplus · Accepted Answer

Low-resource Strivers live in the moment.Although they would like to better their lives,they have difficulty doing so.

In the VALS Framework,consumers Motivated by Achievement Look for Products