In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have low resources and protect what they think they own.They may appear to be anti-intellectual.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors
Correct Answer:
Verified
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A)
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