In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.
A)Thinkers
B)Innovators
C)Makers
D)Survivors
E)Strivers

Question

Quizplus · Accepted Answer

Survivors are the VALS segment with minimal resources who focus on meeting basic needs such as safety and security, rather than fulfilling desires. They often have low incomes and education levels, and are generally older and more socially conservative.

In the VALS Framework, Consumers Can Have Abundant or Minimal