In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called
A)an ideals-motivated group.
B)a rewards- and-success-motivated group.
C)a self-expression-motivated group.
D)an achievement-motivated group.
E)a high- and-low-resource group.

Question

Quizplus · Accepted Answer

Consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are classified as an achievement-motivated group in the VALS framework. This group is motivated by the goal of success, and they seek products or services that can help them achieve it, either by demonstrating their success to others or by helping them attain their goals.

In the VALS Framework, Consumers Who Are Looking for Products