In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.
A)Experiencers
B)Believers
C)Makers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

The segment described as young, enthusiastic, and impulsive with a desire for social or physical activity, variety, and risk aligns with the Experiencers group in the VALS framework. Experiencers are motivated by self-expression and enjoy new experiences but are also quick to move on to the next thing. Believers are motivated by ideals and traditions, Makers by practicality and self-sufficiency, Achievers by success and status, and Thinkers by knowledge and understanding.

In the VALS Framework, Consumers Motivated by Self-Expression Desire Social