In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.
A)Strivers
B)Experiencers
C)Believers
D)Makers
E)Survivors

Question

Quizplus · Accepted Answer

The segment of self-expression-motivated groups that express themselves and experience the world by working on it-growing vegetables or fixing a car is called "Makers." This group desires physical activity, variety, and risk, which aligns with the self-expression motivation in the VALS framework. The other options (A) Strivers are motivated by achievement and material success, (B) Experiencers by variety, and immediate emotional and physical experiences, (C) Believers by tradition, religion, and social norms, and (E) Survivors by security and meeting their basic needs.

In the VALS Framework, Consumers Motivated by Self-Expression Desire Social