In the VALS framework, consumers whose energy finds outlets in exercise, sports, outdoor recreation, and social activities are referred to as
A)Believers.
B)Strivers.
C)Achievers.
D)Makers.
E)Experiencers.

Question

Quizplus · Accepted Answer

In the VALS framework, consumers who show high levels of energy and engage in activities such as exercise, sports, outdoor recreation, and social activities are referred to as Experiencers. Experiencers are driven by the desire for self-expression and social approval and seeking adventurous and exciting experiences. They are also early adopters of new products and often follow the latest trends and fashions.

In the VALS Framework, Consumers Whose Energy Finds Outlets in Exercise