VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.
A)ideals
B)achievement
C)self-expression
D)rewards
E)success

Question

Quizplus · Accepted Answer

VALS groups motivated by achievement are driven by the desire for successful demonstration to themselves and their peer groups. They are motivated by social status, financial success, and are goal-oriented.

VALS Groups of Consumers Motivated by __________ Are Those Who