In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called
A)Experiencers.
B)Achievers.
C)Believers.
D)Thinkers.
E)Innovators.

Question

Quizplus · Accepted Answer

The consumers who are practical and value durability and functionality over styling and newness are called Thinkers in the VALS framework. They are motivated by a need for practicality and value in their purchases, prioritize rationality over emotion, and prefer well-established products over new or trendy ones.

In the VALS Framework, Those Consumers Who Are Practical and Who