Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.
A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
B)adding new attributes to the product
C)refocusing a consumer's attention from one attribute to another
D)actively educating consumers about the product's competitive advantages
E)denigrating the attributes of competitors' products

Question

Quizplus · Accepted Answer

Adding new attributes to the product can change consumer attitudes by introducing new benefits or features that may appeal to consumers.

Marketers Use Three Approaches to Try to Change Consumer Attitudes