Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of
A)negative word of mouth.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.
E)poor opinion leadership.

Question

Quizplus · Accepted Answer

Negative word of mouth can significantly impact a product's success, and P&G may have decided to drop Febreeze from its product line if the harmful rumor had continued to spread.

Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter