A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)__________ group.
A)achieving
B)aspiration
C)dissociative
D)pressure
E)involvement

Question

Quizplus · Accepted Answer

The board of directors should focus on people who aspire to be like the high-profile business people and politicians who are current members of the club. This suggests that the current members are viewed as an aspiration group.

A Local Country Club Has a Great Golf Course,swimming Pool,tennis