Dutch tulip growers have developed pre-sprouted bulbs,which will bloom in consumers' gardens just a few weeks after spring planting so people who didn't or couldn't plant bulbs in the fall will have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate "finer things" and will pay the premium price.Which of the following VALS segments would be most suitable for this product?
A)Survivors
B)Believers
C)Makers
D)Innovators
E)Experiencers

Question

Quizplus · Accepted Answer

Innovators are the most likely to embrace new and unique products such as pre-sprouted tulip bulbs. They are willing to take risks and experiment with new products, making them the most suitable VALS segment for this product.

Dutch Tulip Growers Have Developed Pre-Sprouted Bulbs,which Will Bloom in Consumers