In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount are referred to as __________.
A)Strivers
B)Believers
C)Survivors
D)Makers
E)Thinkers

Question

Quizplus · Accepted Answer

The consumers described in the question with limited resources, loyalty to favorite bargain brands are referred to as Survivors in the VALS framework. Strivers have a higher desire for social status and achievement, Believers are motivated by faith and tradition, Makers are practical and self-sufficient, and Thinkers are motivated by ideals and a sense of belonging.

In the VALS Framework,consumers with the Least Resources of Any