In the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.
A)Experiencers
B)Innovators
C)Makers
D)Achievers
E)Strivers

Question

Quizplus · Accepted Answer

Innovators are characterized by having abundant resources and are successful, sophisticated, and take-charge individuals with high self-esteem.

In the VALS Framework,consumers Can Have Abundant or Minimal Levels