In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?
A)Strivers
B)Experiencers
C)Believers
D)Survivors
E)Makers

Question

Quizplus · Accepted Answer

Believers are the heaviest readers of Reader's Digest. Believers are traditional and conservative consumers who value family, religion, and community. They prefer familiar and mainstream media, such as newspapers and magazines like Reader's Digest, which align with their values.

In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences