In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security)rather than fulfilling desires.
A)Thinkers
B)Innovators
C)Makers
D)Survivors
E)Strivers

Question

Quizplus · Accepted Answer

Survivors have minimal resources and focus on meeting basic needs for safety and security. Thinkers focus on intellectual pursuits, Innovators seek novelty and individuality, Makers value self-expression and practicality, and Strivers aim for achievement and upward mobility.

In the VALS Framework,consumers Can Have Abundant or Minimal Level