In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.
A)Thinkers
B)Innovators
C)Makers
D)Survivors
E)Strivers

Question

Quizplus · Accepted Answer

Survivors are the segment in the VALS framework with minimal resources, focusing on meeting basic needs such as safety and security rather than fulfilling desires.

In the VALS Framework,consumers Can Have Abundant or Minimal Level