Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Question

Quizplus · Accepted Answer

This choice suggests that 33 percent of Pepsi's marketing and advertising executives prioritize ethics over acquiring a competitive advantage through potentially unethical means (such as buying a rival company's marketing plans and samples), which is a commendable stance.

Why Did 33 Percent of Pepsi's Marketing and Advertising Executives