Question 1

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.
A)Economic espionage
B)Utilitarianism
C)Business intelligence
D)Oligopoly
E)Bribery

Accepted Answer

Bribery involves giving or receiving something of value in exchange for an unfair advantage, and it is often disguised as gifts, consultant fees, or favors. Economic espionage, business intelligence, and oligopoly are related but different concepts. Utilitarianism is a philosophical theory that evaluates the morality of actions based on their ability to promote overall happiness or well-being.

Question 2

-Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?
A)The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace.
B)The employee was given the choice of quitting or being demoted to a minimum wage job.
C)The employee was arrested for bribery and sentenced to five years house arrest.
D)The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution.
E)The employee was permitted to keep her original job (minus any bonuses),but had to attend a seminar on ethical behavior.

Accepted Answer

Selling classified information is a criminal offense and can lead to serious consequences. In this case, the employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution for their actions. This serves as a deterrent to others who may consider engaging in similar behavior.

Question 3

-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they
A)thought they might go to work for Coke one day and didn't want to spoil their employment chances.
B)would prefer competing ethically so they could sleep at night.
C)were afraid the media would find out.
D)knew they would get fired.
E)didn't want to disappoint their children.

Accepted Answer

The executives' response suggests that they value ethical competition and prefer not to rely on their competitors' marketing plans and samples.

Question 4

All of the following are addressed by an organization's code of ethics EXCEPT: A)the dress,sayings,and manner of work of employees. B)contributions to political parties and government officials. C)customer and supplier relationships. D)accurate recordkeeping. E)conflicts of interest.

Accepted Answer

The organization's code of ethics typically covers ethical standards and principles that guide decision-making and behavior, including important issues such as conflicts of interest, accurate recordkeeping, customer and supplier relationships, and contributions to political parties and government officials. However, the dress, sayings, and manner of work of employees are typically covered by other policies such as a dress code policy or employee handbook.

Question 5

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?
A)They would prefer competing ethically so they could sleep at night.
B)They thought they might go to work for Coke one day and didn't want to spoil their employment chances.
C)They were afraid the media would find out.
D)They knew they would get fired.
E)They didn't want to disappoint their children.

Accepted Answer

This choice suggests that 33 percent of Pepsi's marketing and advertising executives prioritize ethics over acquiring a competitive advantage through potentially unethical means (such as buying a rival company's marketing plans and samples), which is a commendable stance.

Question 6

A code of ethics is a formal statement of rules of conduct and
A)legal restrictions.
B)moral laws.
C)ethical principles.
D)core values.
E)cultural values.

Accepted Answer

A code of ethics typically outlines ethical principles that guide the behavior of individuals or organizations, rather than legal or cultural values. While core values may be included in a code of ethics, they are not the primary focus.

Question 7

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.
A)a mission statement
B)core values
C)the socialization process
D)a code of ethics and conduct
E)corporate culture

Accepted Answer

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as corporate culture. This includes the shared beliefs and behaviors that shape how employees perceive and respond to different situations within the organization. It is often influenced by factors such as company history, leadership style, and the overall work environment.

Question 8

A code of ethics is a formal statement of ethical principles and
A)legal restrictions.
B)rules of conduct.
C)cultural values
D)core values.
E)moral laws.

Accepted Answer

A code of ethics is a set of guidelines that defines the principles and rules of conduct that govern an individual or organization. These guidelines are designed to ensure ethical behavior that is in line with the organization's values and goals. While legal restrictions may be a part of a code of ethics, the primary focus is on ethical principles and rules of conduct. Cultural values and core values may also be considered, but they are not the main focus of a code of ethics. Moral laws are not relevant to the concept of a code of ethics. Therefore, the best choice is B, rules of conduct.

Question 9

Bribery is most likely to occur when
A)a monopoly exists in the industry.
B)industries experience intense competition.
C)the country has reached a high level of economic development.
D)industries are high-tech in nature.
E)industries operate in an oligarchic competitive environment.

Accepted Answer

The answer of Bribery is most likely to occur when
A)a...

Question 10

Corporate culture refers to
A)a formalized method for controlling the marketing environment.
B)the set of accepted standards and practices within a given industry.
C)the fundamental,passionate,and enduring principles of an organization that guide its conduct over time.
D)the set of values,ideas,and attitudes that is learned and shared among the members of an organization.
E)the formal statement of ethical principles and rules of conduct adopted by an organization.

Accepted Answer

Corporate culture refers to the set of values, ideas, and attitudes that is learned and shared among the members of an organization. It encompasses the beliefs and behaviors that guide how individuals within the organization interact and make decisions. Essentially, it is the personality of the organization.

Question 11

Six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Based on this information,one could conclude that Tyson's violations were the result of __________,one of the major reasons why some company employees engage in ethical behavior.
A)a mission statement that is too broad
B)the absence of a written core values statement
C)the absence of whistle-blowers
D)top management's behavior
E)the absence of a stakeholder code of ethics

Accepted Answer

The illegal smuggling of undocumented foreign workers is a serious violation of ethical and legal standards. In this scenario, the behavior of the top management of Tyson Foods is responsible for the violation. The executives who were arrested were likely aware of the illegal activity and allowed it to occur, or even actively participated in it. This indicates a failure in leadership and a lack of commitment to ethical behavior within the company.

Question 12

A formal statement of ethical principles and rules of conduct is referred to as a(n)
A)ethical mission.
B)moral code.
C)core value pronouncement.
D)code of conduct.
E)code of ethics.

Accepted Answer

A code of ethics is a formal statement of ethical principles and rules of conduct adopted by an organization or profession. It serves as a framework for decision-making and behavior, providing guidance for employees or members to act in accordance with the organization's values and standards. Other choices are similar but not as specific or commonly used as a code of ethics.

Question 13

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's
A)modus operandi.
B)mission or vision.
C)socialization process.
D)business definition.
E)corporate culture.

Accepted Answer

The description of a company composed of young experts working in a relaxed, open space with shared activities and no obvious hierarchy suggests a strong corporate culture. The advertising reinforces the company's unconventional approach, indicating that their values and behaviors are deeply ingrained in the organization's identity.

Question 14

A code of ethics refers to
A)a formal statement of moral and ethical business attitudes.
B)a formal statement of ethical principles and rules of conduct.
C)an informal guide of ethical principles and moral conduct.
D)the written document stating the beliefs and values of each employee in a firm.
E)a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Accepted Answer

A code of ethics is a formal statement that outlines the ethical principles and rules of conduct that govern a particular group or organization. It is a set of guidelines for a company's employees to follow, which is designed to help them make ethical decisions and conduct themselves in a manner that is consistent with the company's mission and values. The purpose of a code of ethics is to promote ethical behavior, prevent misconduct, and establish standards of conduct that are consistent with the organization's goals and values.

Question 15

-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?
A)Buy the marketing plan if assured there would be no legal or ethical repercussions.
B)Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
C)Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan.
D)Immediately report the offer to the Better Business Bureau.
E)Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Accepted Answer

Accepting the offer to purchase a competitor's marketing plan would be unethical and potentially illegal. It is important to uphold ethical business practices and protect both companies' interests. The Pepsi employee should immediately contact Coca-Cola to report the situation and avoid any potential legal or ethical repercussions.

Question 16

Which of the following is a major reason for the violation of ethics codes?
A)government regulation
B)family influence
C)lack of religious beliefs
D)fear of disciplinary action
E)perceived behavior of top management

Accepted Answer

The perceived behavior of top management can have a significant impact on the behavior of employees when it comes to ethical violations. If top management seems to prioritize profits over ethical behavior, employees may feel pressure to do the same, resulting in violations of ethics codes.

Question 17

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and
A)contracts and agreements between members of the same industry.
B)state and local laws regarding ethical business behavior.
C)the dress codes,manner of work,and sayings of its employees.
D)the socially responsible behaviors of its customers.
E)the involvement of shareholders with an organization's day-to-day marketing decisions.

Accepted Answer

The answer of Corporate culture manifests itself in many different...

Question 18

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that companies they recommend are reliable,HomeWorRx checks the business licenses,insurance coverages,Better Business Bureau records,and three trade references.The recommended home service company also has to agree to a(n)__________,which includes maintaining professionalism and guaranteeing the quality of its work.
A)statement of cultural values
B)statement of values and beliefs
C)industry endorsement
D)code of ethics
E)contract due diligence

Accepted Answer

A code of ethics outlines the principles and values that a company adheres to for ethical and professional behavior. In this case, a recommended home service company has to agree to a code of ethics that includes maintaining professionalism and guaranteeing the quality of its work.

Question 19

-Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.
A)15
B)36
C)52
D)67
E)89

Accepted Answer

The answer of 
-Consider the Coke-Pepsi photo above.Suppose you are...

Question 20

A recent study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.
A)7%
B)12%
C)25%
D)40%
E)62%

Accepted Answer

The question asks what percentage of business executives had been rewarded for engaging in ethically troubling behavior. The specific answer is not provided in the question, but of the options given, 40% is the closest to being a realistic possibility. A percentage as low as 7% or 12% would suggest that only a small minority of executives engage in such behavior, whereas a percentage as high as 62% would suggest that the majority of executives engage in such behavior, which is an extreme claim. Therefore, option D (40%) is the best choice.

Quiz 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

-Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

All of the following are addressed by an organization's code of ethics EXCEPT:

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

A code of ethics is a formal statement of rules of conduct and

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

A code of ethics is a formal statement of ethical principles and

Bribery is most likely to occur when

Corporate culture refers to

A formal statement of ethical principles and rules of conduct is referred to as a(n)

A code of ethics refers to

-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Which of the following is a major reason for the violation of ethics codes?

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

A recent study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.