Question 1

Economic espionage includes such activities as __________.
A)two firms hiring the same musician to write their company jingle
B)hiring people who ever worked in an executive capacity at a competitor's firm,especially if they didn't have a noncompete clause
C)offering to accept all competitors' coupons,making their effectiveness as a promotional tool negligible
D)searching through a competitor's trash
E)marrying someone who works for a competitor in an executive position

Accepted Answer

Economic espionage involves using illegal or unethical means to gather confidential information about a competitor's products, technology, or plans. Searching through a competitor's trash is a common tactic used to obtain such information. The other options given are not examples of economic espionage.

Question 2

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.
A)President John Kennedy; 1962.
B)President Ronald Reagan; 1983.
C)President William H.Clinton; 1996.
D)President George W.Bush; 2003.
E)President Barack Obama; 2009.

Accepted Answer

The Consumer Bill of Rights was outlined by President John Kennedy in 1962.

Question 3

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)__________; (2)to be informed; (3)to choose; and (4)to be heard.
A)to privacy
B)to be compensated for product defects
C)to be treated with respect
D)be treated without prejudice
E)to safety

Accepted Answer

The Consumer Bill of Rights outlined by President John F. Kennedy included the right to safety, along with the rights to be informed, to choose, and to be heard. This emphasized the importance of ensuring that products and services were safe for consumers to use, and that they were provided with accurate information to make informed purchasing decisions. The rights to be treated with respect, without prejudice, and to privacy were not explicitly included in the Consumer Bill of Rights.

Question 4

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to
A)choose.
B)be informed.
C)safety.
D)be heard.
E)happiness.

Accepted Answer

Dell's concern was with consumers' safety, as the faulty batteries posed a fire hazard. The company took action to recall and replace the batteries in order to prevent any potential harm to consumers.

Question 5

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)__________; and (4)to be heard.
A)to have legal representation in a court of law
B)to exchange or return products within a reasonable period of time
C)to choose
D)to demand "rain checks" if advertised goods are out of stock
E)to be compensated for product defects

Accepted Answer

The third right listed in Kennedy's Consumer Bill of Rights is the right to choose. This means that consumers have the freedom to choose from a range of products and services, and that they shouldn't be forced to purchase a certain product or service.

Question 6

A Pressure-Assist Flushing System for toilets,which uses air and water pressure to ensure a powerful flush,can burst inside toilet tanks,"releasing stored pressure," according to the Consumer Product Safety Commission.It was recently recalled following 14 reports of injuries.This action protected consumers' right to
A)safety.
B)be informed.
C)be heard.
D)choose.
E)be treated courteously.

Accepted Answer

The recall of the Pressure-Assist Flushing System was taken to protect consumers' right to safety as there were 14 reports of injuries due to the system bursting inside toilet tanks.

Question 7

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)__________; (3)to choose; and (4)to be heard.
A)to privacy
B)to be informed
C)to be treated with respect
D)to be treated without prejudice
E)to receive fair prices for both products and services

Accepted Answer

The second right in the Consumer Bill of Rights is the right to be informed. This means that consumers have the right to be provided with accurate and complete information about a product or service before making a purchase. This includes information about its quality, performance, and potential risks.

Question 8

When Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights,they should know how their private information would be used.In other words,Toysmart's former customers had a right to
A)choose.
B)be informed.
C)be heard.
D)safety.
E)happiness.

Accepted Answer

The customers of Toysmart.com had a right to be informed as per the Consumer Bill of Rights, which means they should have been given information about how their private information would be used by the company.

Question 9

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.
A)economic espionage
B)industrial espionage
C)marketplace espionage
D)industrial surveillance
E)patent infringement

Accepted Answer

The answer of The clandestine collection of trade secrets or...

Question 10

The Children's Online Privacy Protection Act (1998)is a law designed to protect consumers' right to A)choose. B)be informed. C)be treated courteously. D)safety. E)be heard.

Accepted Answer

The answer of The Children's Online Privacy Protection Act (1998)is...

Question 11

Michael Smolensky is CEO of Lifeway Foods,Inc.,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of
A)corporate intelligence.
B)economic espionage.
C)clandestine trade secrets.
D)industrial sleuthing.
E)competitive surveillance.

Accepted Answer

This scenario involves a rival attempting to steal Lifeway Foods' secret recipe for kefir, which can be classified as economic espionage. The rival is attempting to obtain confidential information through clandestine means, which is illegal and unethical. Therefore, option B (economic espionage) is the best choice. The other options (corporate intelligence, clandestine trade secrets, industrial sleuthing, competitive surveillance) do not accurately capture the nature of this situation.

Question 12

All of the following are examples of economic espionage EXCEPT: A)wiretapping. B)trespassing. C)bribery. D)searching a competitor's trash. E)noncompete clause employment contract violations.

Accepted Answer

The answer of All of the following are examples of...

Question 13

Economic espionage refers to
A)the destruction of a competitor's products or services through physical damage of property or damage to their reputation.
B)persuading someone to act in one's favor,typically illegally or dishonestly,by a gift of money or other inducement.
C)an illicit payment made to someone who has facilitated a transaction or appointment.
D)the collection of trade secrets or other intellectual property from foreign countries or governments.
E)the clandestine collection of trade secrets or proprietary information about a company's competitors.

Accepted Answer

The answer of Economic espionage refers to
A)the destruction of a...

Question 14

When shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL)were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to
A)be heard.
B)be treated courteously.
C)safety.
D)happiness.
E)be informed.

Accepted Answer

The issue of AOL proposing to give member information to partners without informing them relates directly to consumers' right to be informed. The consumers assumed their personal information was confidential, and the proposal to disclose it to partners without their knowledge violated their right to be informed about how their information is being used.

Question 15

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to
A)safety.
B)be informed.
C)be heard.
D)choose.
E)be treated courteously.

Accepted Answer

The recall of the toys due to high levels of lead in the paint protected consumers' right to safety.

Question 16

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:
A)economic espionage and bribery.
B)price fixing and copyright infringement.
C)bribery and extortion.
D)price fixing and economic espionage.
E)economic espionage and antitrust infractions.

Accepted Answer

The answer of Business culture affects ethical behavior in competition.Two...

Question 17

The right to be heard means that
A)the U.S.Department of Commerce has the right to hear consumer complaints.
B)the American Marketing Association has the right to discipline marketers based on customer complaints.
C)consumers should have access to public policy makers regarding complaints about products and services.
D)companies should have access to public policy makers regarding complaints about fraudulent consumer practices.
E)consumers should have access to public policy makers regarding new product ideas.

Accepted Answer

The right to be heard means that consumers should have access to public policy makers regarding complaints and concerns about products and services. This ensures that consumers have a say in decisions that affect their lives and can hold companies accountable for their actions. It is not about giving companies access to policy makers or disciplining marketers based on customer complaints.

Question 18

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth.However,despite extensive testing,the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of consumers' right to
A)choose.
B)be informed.
C)be treated courteously.
D)safety.
E)happiness.

Accepted Answer

The recall and discontinuation of the doll was done in order to ensure the safety of the consumers, specifically children who may have had their hair or other body parts inadvertently caught in the doll's motorized mouth.

Question 19

Jay Bloom's Pet Assure,a national pet health-care provider network based in Dover,N.J.,recently took advantage of a rival's naïveté.When a West Coast provider of catastrophic pet coverage "preannounced" the addition of a wellness component (Pet Assure's specialty)in an interview with a tiny community newsweekly six months prior to launching it,Bloom was notified immediately through a web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products,but also enabled him to get his offering to the market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.
A)legal environmental scanning
B)economic espionage
C)the use of kickbacks
D)corporate piracy
E)primary market research

Accepted Answer

Jay Bloom relied on a web-based news monitoring service to keep him abreast of his competitors' activities. This service allowed him to track news articles and other online content that mentioned his competitors, giving him early warning of any new products or services they were planning to launch.

Question 20

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1)to safety; (2)to be informed; (3)to choose; and (4)__________.
A)to have legal representation in a court of law
B)to exchange or return products and services within a reasonable period of time
C)to receive fair prices for both products and services
D)to be compensated for product defects
E)to be heard

Accepted Answer

The fourth right in Kennedy's Consumer Bill of Rights is the right "to be heard." This means that consumers have the right to voice complaints and have their opinions taken into account by businesses and government agencies.

Quiz 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Economic espionage includes such activities as __________.

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose; and (4) to be heard.

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose; and (4) to be heard.

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

All of the following are examples of economic espionage EXCEPT:

Economic espionage refers to

When shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

The right to be heard means that

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.