Question 1

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Accepted Answer

The answer of List the five environmental forces that have...

Question 2

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

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Question 3

Sustainable development refers to
A)placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)global economies that are slowly moving from an agrarian-base to an industrial base.
C)adhering to worldwide standards for environmental quality and green marketing practices.
D)marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)conducting business in a way that protects the natural environment while making economic progress.

Accepted Answer

Sustainable development refers to conducting business in a way that protects the natural environment while making economic progress. This involves balancing economic growth with environmental protection and social responsibility. It involves using resources efficiently and minimizing waste and pollution, while also promoting social equity and economic opportunity.

Question 4

Toyota employs all of the following principles and practices as part of "The Toyota Way" EXCEPT: A)continuously improve business processes and products. B)empower individuals and teams. C)respect people. D)build trust. E)provide personalized and customized products.

Accepted Answer

Toyota does not explicitly prioritize providing personalized and customized products in "The Toyota Way." While the company does value meeting customer needs and improving products, customization is not listed as a specific principle or practice.

Question 5

Which of the following statements about sustainable development is most accurate?
A)A company that always makes its furniture from rare tropical woods is practicing sustainable development.
B)Currently,sustainable development is a luxury that only large multinational companies can engage in.
C)Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years.
D)A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development.
E)Unfortunately,only a small number of consumers care whether a company practices sustainable development.

Accepted Answer

Sustainable development involves meeting the needs of the present without compromising the ability of future generations to meet their own needs. Using child laborers overseas to reduce costs does not consider the social and ethical implications of exploiting vulnerable individuals for profit, and therefore is not sustainable. Choices A and B promote activities that harm the environment, and therefore are not sustainable. Choice C does not adequately capture the complex and multifaceted concept of sustainable development. Choice E is not entirely accurate, as consumer demand and behavior can play a significant role in driving sustainable business practices.

Question 6

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

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Question 7

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that _________ should.
A)the federal government
B)businesses
C)individuals
D)environmental groups
E)state governments

Accepted Answer

Consumers expect that businesses should take the lead in addressing environmental issues. This indicates a shift towards corporate social responsibility and the expectation that businesses play a role in protecting the environment.

Question 8

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.Recently,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.This is an example of
A)philanthropic marketing.
B)cause marketing.
C)societal marketing.
D)public relations marketing.
E)transactional marketing.

Accepted Answer

This is an example of cause marketing, where Cadbury Canada partnered with World Vision Ghana to address the issue of lack of access to education for children in cocoa-farming villages in Ghana. The program encouraged consumers to participate in the cause by entering bar codes online, with each entry contributing towards building one bicycle for a child in need. This initiative is aligned with the company's values and demonstrates their commitment to social responsibility.

Question 9

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The answer of Which generational cohort is also known as...

Question 10

Define technology.How does it affect marketing?

Accepted Answer

The answer of Define technology.How does it affect marketing?...

Question 11

Which of the following statements concerning cause marketing is most accurate?
A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)Women are much more suspicious about the sincerity of cause marketing programs than men; therefore,their contributions are significantly less.

Accepted Answer

Research has shown that consumers are more likely to switch to a brand that supports a good cause, provided that the price and quality are equal. This is why many companies engage in cause marketing as a way to differentiate themselves from competitors and build a positive brand image.

Question 12

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and
A)became the only credit card accepted for admission to the sight.
B)decreased outstanding debt on previously unpaid credit cards.
C)was able to raise interest rates without facing customer complaints.
D)received a tax credit that more than paid for the original campaign.
E)attracted new cardholders.

Accepted Answer

The passage states that the cause marketing campaign "increased usage among cardholders," which suggests that it attracted new cardholders, making option E the best choice. The passage does not provide information to support options A, B, C, or D.

Question 13

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?
A)Lexus 450 all-electric car
B)Toyota Tundra gas-electric hybrid truck
C)Scion iQ micro-subcompact compressed natural gas car
D)Toyota Prius gas-electric hybrid car
E)Toyota Camry hydrogen fuel cell hybrid car

Accepted Answer

The G21 vision led to the production of the Toyota Prius gas-electric hybrid car, which has been a highly successful vehicle for Toyota in terms of its advanced technology and environmental impact.

Question 14

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of
A)cause marketing.
B)philanthropic marketing.
C)goodwill marketing.
D)public relations marketing.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, as Post is promoting their brands and donating money to a charitable cause at the same time.

Question 15

What is environmental scanning? How is it used in marketing?

Accepted Answer

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Question 16

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of
A)philanthropic marketing.
B)cause marketing.
C)societal marketing.
D)public relations marketing.
E)transactional marketing.

Accepted Answer

This is an example of cause marketing, as Quaker State is partnering with the AARP Foundation to raise awareness and funds for a social cause.

Question 17

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.
A)sustainable development
B)market development
C)ISO 9000 compliance
D)cause marketing
E)environmental downsizing

Accepted Answer

By reducing label size, using less plastic and making the bottle more recyclable, Arrowhead Brand Mountain Spring Water is engaging in sustainable development, which is the practice of meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Question 18

American Express Company pioneered cause marketing when it sponsored the renovation of
A)Carnegie Hall.
B)Madison Square Garden.
C)Liberty Hall.
D)the Statue of Liberty.
E)the Lincoln Memorial.

Accepted Answer

American Express Company sponsored the renovation of the Statue of Liberty in 1983 and launched its first cause marketing campaign, “The Statue of Liberty Restoration Project,” to raise funds for the restoration.

Question 19

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

Accepted Answer

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Question 20

Conducting business in a way that protects the natural environment while making economic progress is referred to as
A)green marketing.
B)sustainable development.
C)stakeholder responsibility.
D)the marketing concept.
E)environmental marketing.

Accepted Answer

Sustainable development refers to conducting business in a way that is environmentally responsible while still promoting economic growth. Green marketing, environmental marketing, and stakeholder responsibility all relate to various aspects of promoting environmental responsibility in business, but they do not capture the full scope of sustainable development. The marketing concept refers to a business philosophy that centers around satisfying customer needs and wants, and while environmental responsibility may factor into that, it is not the primary focus.

Quiz 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

How do the macroeconomic conditions as well as consumer income affect marketing?

Sustainable development refers to

Toyota employs all of the following principles and practices as part of "The Toyota Way" EXCEPT:

Which of the following statements about sustainable development is most accurate?

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that _________ should.

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Define technology.How does it affect marketing?

Which of the following statements concerning cause marketing is most accurate?

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

What is environmental scanning? How is it used in marketing?

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

American Express Company pioneered cause marketing when it sponsored the renovation of

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

Conducting business in a way that protects the natural environment while making economic progress is referred to as